Head of the Captain Planet blog
"Sustainability isn't aspirational, it's operational."
Senior Content Strategist · 10+ years · 1,000+ long-form pieces on renewable energy, sustainability, technology and purpose-driven brands
Shubhi heads the blog at Peels & Co with a simple belief: sustainability isn't aspirational, it's operational.
The kind of person who carries her own water bottle everywhere, saves banana peels for her plants, and collects glass, metal, and plastic for weeks before sending it straight to a recycling plant instead of a landfill.
By profession, she's a Senior Content Strategist with over a decade of experience and over a thousand long-form pieces spanning renewable energy, sustainability, technology, and purpose-driven brands. By instinct, she's a conscious consumer who believes small daily decisions quietly shape the future.
What she writes about at Peels & Co
At Peels & Co, she brings together two things she deeply believes in: thoughtful storytelling and thoughtful living. Her writing explores practical sustainability, the kind that fits into real kitchens, real routines, and real budgets. No guilt. No greenwashing. Just informed choices and steady shifts.
Beyond the desk
When she's not building editorial strategies or interviewing industry leaders, she's likely feeding kitchen scraps to cows and birds, experimenting with coffee grounds in her soil, or planning her next slow, immersive trip.
Because sustainability, to her, isn't a trend. It's a habit.
She doesn't claim zero-waste perfection. She believes in consistent progress. And she writes to help others move in that direction too.
